#️⃣ Free tool
Hashtag generator
Choose a topic, add keywords and a city — get up to 30 hashtags: broad, medium and niche.
Instagram recommends using the 3–5 most precise hashtags — pick them from this list.
How to pick hashtags that work
Hashtags help Instagram and TikTok understand what a post is about and show it to people interested in the topic. A mix of levels works best:
- Broad (#україна, #їжа) — huge flow, but the post gets lost quickly.
- Medium (#кавʼярня, #рецепти) — a balance of reach and competition.
- Niche and local (#київкава, #рецептиукраїнською) — less competition, a more precise audience.
Common mistakes
Don't use hashtags unrelated to the post and don't copy one set under every publication — it looks like spam. Check whether a hashtag is banned: open it in Instagram search and see if posts are shown.
Hashtags are only part of promotion
To get into recommendations, a post needs activity in the first hours. What can help: likes, saves й Reels views. More in the article about Instagram hashtags.
Questions & answers
How many hashtags should I use on Instagram?
Instagram allows up to 30 but now recommends 3–5 precise hashtags. The generator gives a wider list — pick the ones closest to your post's topic.
Which hashtags work better?
Combine broad (#україна), medium (#київкава) and narrow niche hashtags. Narrow ones have less competition, so the post stays in the results longer.
Can I use the same hashtags on every post?
Better to vary the set: identical hashtags under every post look like spam and give less reach.